Although customer centricity has been discussed as a theory for some time, what’s less clear is how you drive customer centric change.This whitepaper provides a practical approach for businesses and CMOs to use as a starting point, allowing them to identify signposts on their journey to customer centricity. And what we like about it, is that whether they’re at the very start of the journey, or years in and trying to take the next step, there is a signpost to help navigate this new terrain.
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