Customer Relationship Management Whitepapers

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Avoid These Common Pitfalls When Choosing a Cloud CRM
By Sugar CRM | 3/6/2016

Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at scale, especially if you select the wrong vendor. Understand how to make the smart choice for your CRM solution in this informative eBook.

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Controlling CRM Costs: A Buyer’s Guide
By Sugar CRM | 3/6/2016

The way companies use and pay for customer relationship management (CRM) software has changed significantly over the past decade. While we have moved from perpetual or “up front” license costs towards a subscription-based payment model – there are still several points to consider when calculating the true costs of a CRM deployment over time.

The following analysis provides a comparative price analysis of three CRM solutions:

- Microsoft Dynamics CRM


- SugarCRM

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Viewing CRM as Change Management - A Best Practices Guide
By Sugar CRM | 3/6/2016

A culture of customer engagement is a hallmark of organizations with high Customer Relationship Quotients. Download this complimentary white paper to learn best practices around building a culture of customer engagement and managing the changes that come along with a customer-focused business transformation.

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Align or Die - in the Age of the Customer
By Sugar CRM | 4/2/2016

To stay alive in today's competitive business climate you've got to be better aligned with your customers than ever before. Download the eBook to learn how modern CRM can unlock the value of business orchestration, helping your business thrive, not just survive.

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The State of Salesforce is Bluewolf’s annual report of how the best companies use Salesforce
By Bluewolf | 22/9/2015

With data collected from over 1,500 Salesforce customers, this year’s report uncovers trends and opportunities specific to each Salesforce cloud.

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Smart loyalty with SaaS delivery
By Aimia | 22/7/2015

Loyalty isn’t a nice-to-have. It’s a must-have to stay competitive. This report looks at how self-serve SaaS-based loyalty programs can be the flexible solution to enable your business to deliver real-time, omni-channel experiences more quickly and efficiently than ever before.

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Know What Customers Want Before They Do
By Oracle | 27/3/2014

Webcast Summary: Today’s consumers and B2B companies only want interactions that are relevant, personalized, and based on a customer’s situation and preferences. Companies that fail to provide relevant offers will be left behind.

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