Customer acquisition and retention is key to business survival, and with today's web-savvy consumers and business users, nowhere is the difference between good and bad service more keenly apparent than online. Protect revenue and accelerate growth - learn how to offer visitors a superior web experience.
In this day and age, there is little doubt that a CRM is instrumental for organisational growth. In this latest guide from Data#3, we discuss what CRM success looks like, no matter where you are on your journey – starting out, outgrown your current solution or not seeing benefit in your existing deployment. You’ll find the critical questions you should be asking, what to look for in an implementation partner, as well as understand the features of today’s solutions. Ensure your CRM decisions will deliver the visibility, scalability and organisational transformation that you need for competitive advantage.
Maximising customer capital means making the most of each customer interaction by creating better interfaces with your customers and, more importantly, establishing the right interface for each kind of customer. Get closer to customers - read more.
This whitepaper was provided with compliments of Salesforce.com. Articles in this guide include: CRM and sales: if it’s broke, fix it; Cloud meets CRM: how to track who’s who; Salesforce.com’s Social Key, Chatter communities, Marketing Cloud. Read this strategy guide.
From training worries to compatibility woes, fears of business disruption can spread when IT announces a Microsoft Office 2010 upgrade. Here's how IT can steer clear of four big upgrade mistakes. Read on.
Today’s customer experience management (CEM) programs require the involvement and collaboration of all key stakeholders within the enterprise. Aberdeen Group believes that two of these stakeholders are the CIO and CMO, and they must be aligned to drive superior customer and corporate value.
You’ve heard the old sayings: “It’s the people that make the place,” and “You’re only as good as your team.” It’s true, having the best people onboard makes your business stronger. But let’s say you hit the hiring jackpot and have the best team on the planet working in your contact center. Your customer experience is going to be awesome, right? Unfortunately, the answer is not a definite yes.
The Economist Intelligence Unit spoke with six marketing visionaries around the world and posed a question: The world of marketers today has changed drastically from what it was ten years ago. What will it be like in 2020? And what do marketers need to forge a winning career path over the next five years? Find out: answers from Seth Godin, John Hagel, Gavin Heaton, Aditya Joshi, Marc Mathieu and Jim Stengel, the 15 things their answers shared in common, and the single most critical element to success in marketing that trumps them all.