Webcast Summary: Today’s consumers and B2B companies only want interactions that are relevant, personalized, and based on a customer’s situation and preferences. Companies that fail to provide relevant offers will be left behind.
The impact of the social communications makeover has shifted ownership of the customer/company relationship to control in the hands of the customer - which changes how businesses must respond. Find out how to best utilise Social CRM by reading on.
How satisfied are sales managers with the processes involved in locating, managing, and closing sales? What can this tell us about where Web 2.0 applications would provide the most benefit to the overall sales process? Read the survey results now.
Sales 2.0 is the adaptation of Web 2.0 concepts and technologies to improve and accelerate the sales process. This paper features information gathered from polls of professionals, feedback from experts, and advice from vendors. Read the results now.
This white paper expands on the idea of Complete CRM – how businesses can better engage customers and users, manage customer transactions, and analyse results to adapt and take advantage of changing circumstances. Realise greater value from CRM, read more.
The best CRM evaluations are conducted by analysing a combination of vendor criteria in addition to assessing product features and functionality. This white paper summarises the key questions every organisation should ask of a vendor. Read on now.
It's no secret that customer relationship management (CRM) is a key business strategy to determine enterprise success. Aggressively managing customer relationships and working to ensure retention have become imperative to building business, especially through lean times. Read on discover big ideas and best practices to manage your CRM strategy.
Forbes Article: Oracle Sales Cloud is the Secret Sauce Behind Oracle's Success Read how Oracle Sales Cloud helped Oracle increase annual revenue to $37 billion.
This whitepaper was provided with compliments of Salesforce.com. Get the CRM Technology Value Matrix by Nucleus Research that evaluates the usability and functionality of CRM solutions that support sales, marketing, and customer service for any-sized business. This Matrix will help you evaluate additions, upgrades, and changes to core CRM solutions.