Webcast Summary: Today’s consumers and B2B companies only want interactions that are relevant, personalized, and based on a customer’s situation and preferences. Companies that fail to provide relevant offers will be left behind.
Forbes Article: Oracle Sales Cloud is the Secret Sauce Behind Oracle's Success Read how Oracle Sales Cloud helped Oracle increase annual revenue to $37 billion.
This whitepaper was provided with compliments of Salesforce.com. Articles in this guide include: CRM and sales: if it’s broke, fix it; Cloud meets CRM: how to track who’s who; Salesforce.com’s Social Key, Chatter communities, Marketing Cloud. Read this strategy guide.
This whitepaper was provided with compliments of Salesforce.com. Adding mobile access and social collaboration to CRM delivers significant benefits. In a survey of CRM decision makers, Nucleus found that providing sales people with mobile device access to CRM drives a 14.6 percent productivity increase, and adding social drives an additional 11.8 percent productivity boost. Given the significant ROI opportunity, all organisations should consider mobile and social CRM adoption.
This whitepaper was provided with compliments of Salesforce.com. Get the CRM Technology Value Matrix by Nucleus Research that evaluates the usability and functionality of CRM solutions that support sales, marketing, and customer service for any-sized business. This Matrix will help you evaluate additions, upgrades, and changes to core CRM solutions.
Private clouds enable on-demand access to a shared pool of servers, storage, applications or IT services. Database consolidation streamlines IT infrastructure by reducing the number of databases and the number of database servers. Companies that have consolidated databases in a private cloud have cut downtime, management costs, security risks and capital expenses. At the same time, they have increased performance, availability, data quality and decision-making agility. Read more.
The information technology industry is undergoing a paradigm shift in the way computing resources are procured. Cloud computing is emerging as a key area of focus for CIOs and IT decision makers due to its ability to save costs, increase business agility and deliver IT in an on-demand manner. This paper provides insights into the adoption of cloud computing in Asia Pacific and the cloud implementation roadmap, as well as achieving cloud monitoring and service management through IT Management-as-a-Service.
In areas such as sales force automation and customer relationship management, cloud-based computing services have become the norm—and substantially improved the economics, capabilities and efficiencies customers have realised. Today, organisations can enjoy similarly substantial benefits by migrating their IT service management functions to a software-as-a-service model. This paper shows how Nimsoft Service Desk enables organisations to make the most of this opportunity.
Customer Relationship Management (CRM) is well understood among IT professionals as an application that rapidly becomes critical to an enterprise. Initially, a CRM installation is usually conceived as a tool for improving business efficiency in some singular, straightforward way. Large volumes of data eventually get moved over to the CRM systems in support of new, larger projects. Read more.
Despite spending many billions of dollars on Customer Relationship Management projects, poor customer service is still pervasive. Those projects that have succeeded have recognized the central role of a process-oriented approach. By understanding and supporting both the processes within the organization and those that exist between the fi rm and its customers, the enterprise can reduce costs, take agility to the next level, and at the same time, build truly effective relationships that customer’s value. (1) The net result is top line growth at the expense of competitors, all the while driving down costs. Read on.