SDL Whitepapers


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Practical operations and security guidelines for adopting cloud technology
By SDL | 20/4/2015

In this paper is focused on cloud operations and security, providing insights and tips so you can assess the quality of a vendor’s cloud offering. Read: why not all cloud providers meet the same standards when it comes to security and privacy, which topics you must investigate to ensure you choose the right vendor, and why no single check-list could work for every possible scenario.

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Optimize Your Campaign Testing
By SDL | 28/11/2013

Looking for guidance on how to properly conduct tests prior to launching any email campaign? This whitepaper discusses important areas for campaign managers to test; the best approaches to managing the testing process, seven key pitfalls to avoid, and specific testing best practice for marketers. The sooner you define and implement your testing program, the sooner you will be positioned to send meaningful communications to your customers through the channels they prefer. The more you test, the more you learn and the more you sell.

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The New Disruption for Brands
By SDL | 28/11/2013

The new frontier of mobile and social is a game changer, opening new channels in which consumers and brands can interact. This whitepaper details the results of a survey spanning consumers in the US, UK, Singapore and Australia, exploring their expectations of using mobile devices and social media to engage with brands. The results confirm that consumers live across various channels, and as part of their experience there is an expectation of consistency, value and individualised attention. Read more to learn who you’re talking to, what to say and where to say it.

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Eight Simple Steps to Boost Campaign Results Using Predictive Modelling
By SDL | 28/11/2013

Marketers today are consumed by big data, struggling to find meaning and under pressure to use that meaningful data in smart ways to boost results. But many organizations are reluctant to try and use predictive modelling in their campaigns, due to unfamiliarity and the dependence on complex tools – yet with modern, marketing-friendly modelling tools, integrated with campaign management, it is easier than you think. This whitepaper demonstrates how predictive modelling plays a critical role in streamlining the selection process.

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