Teradata Australia Whitepapers


Sort by: Date | Company | Title


Digital Marketing Center to power the customer experience across Email, Mobile, Social, and Web
By Teradata Australia | 29/4/2016

Connect with your customers across Email, Mobile, Social, Web, or any combination of these channels. Digital Marketing Center makes it easy to analyse and leverage your customer interaction data to individualise your communications for maximum impact. Now you can engage with current and potential customers across paid, owned, and earned media. Digital Marketing Center is an integrated solution combining digital marketing management with execution. Run your campaigns with exceptional efficiency and track performance. Engage your audience through real-time, optimised experiences.

The age of individualisation is here... are you in?

Download this now


Australian Ecommerce Study: Comparing the Email Performance of 50 of the Top Ecommerce Companies
By Teradata Australia | 29/4/2016

Teradata Marketing Applications carried out research into the consumer email marketing campaigns 50 of the largest ecommerce sites in Australia. Through our research, we discovered that whilst 92% of the ecommerce players in the market have a regular email newsletter, the content is largely generic resulting in a missed opportunity to incite buying and to establish a lasting connection with the customer by sending relevant, targeted and personalised communications to their database.

Read on for a comprehensive insight into our findings.

Download this now


The Marketer’s Guide to Building a Successful Omni-Channel Digital Marketing Strategy
By Teradata Australia | 29/4/2016

Providing a superior customer experience across all channels has always been a goal for leading marketers. Teradata Marketing Applications has recently conducted a survey among 221 global marketing professionals and surprisingly found that only 29 percent of the companies analyse their customer data and behaviours across all channels-online and offline. This is a missed opportunity for marketers to create an unparalleled, individualised customer experience. And in today’s ever-evolving digital landscape, there’s no higher priority.

Download this now


Why Do Marketers Need a Data Management Platform in 2016
By Teradata Australia | 29/4/2016

A Data Management Platform breathes new life into the ideal of the single customer view that many marketers feel is beyond their reach. In an era when minute-by-minute campaign reporting and optimisation is possible, no brand can afford not to examine its potential.

Read this guidebook to learn how you can benefit from a DMP and how to successfully implement it in your organisation.

Download this now