The CMO Council has partnered with SAP to bring you this report on how to map the operational gap in customer insight and experience, including detailed findings from a 32-question online audit of 245 senior marketing executives across 16 countries.
Many Asia-Pacific organisations lack or are hindered in their ability to integrate, analyse, and extract insights from multiple internal and external databases. When it comes to big data, Asia-Pacific organisations lag behind the U.S. and Europe in data warehouse, business intelligence, and analytics investments. But don’t expect that to last. Download to find out the big shifts in marketing strategies to improve behavioural targeting and personalisation.
The telecommunications industry is one of the most challenged, fast-moving and evolving industries thanks to the worldwide embrace of mobile lifestyles that demand new services, solutions and experiences. In this survey, we investigate where and how new thinking around data, analytics and the actionable customer intelligence can further monetise mobile subscribers. Click to download!
With some of the highest levels of social media penetration, mobile device ownership, and Internet connectivity in the world, Asian markets are ripe for more innovative and adept interactive engagement. In this study, we look at how marketers in the region express high hopes for digital, but hare held back with limited budgets and a region-wide lack of talent and training. Click for more