With the huge focus on big data over the past year, it can be seen that data itself is becoming a new type of corporate asset that represents a key basis for competition. But big data is only part of the story. What we’re finding is that small data is actually playing as important, if not a more important role, than big data. With most organisations struggling to handle the volumes of data they already have, the priority isn’t overlaying more data, but using existing data to deliver better business outcomes. Read more.