5 Steps to Adopting Agile IT Infrastructure Monitoring Necessary for a Customer-Driven World
If you've seen recent car ads, you know they’re as likely to promote applications and connections as they are styling and horsepower. But manufacturers aren't the only ones pushing apps these days. Banks, airlines, restaurants—you name it—all are using them to attract and engage customers. This is the application economy; where every company is in the software business and user experience is the new survival of the fittest.
Read this E Book to discover 5 Steps to Adopting Agile IT Infrastructure Monitoring Necessary for a Customer-Driven World.
Businesses today are shifting from pushing individual products and services to building long-term customer relationships. These changes shift the firm’s focus from product profitability to customer profitability, as measured by metrics such as customer lifetime value (CLV), a forward-looking indicator of customer profitability. A key contributor to CLV is customer experience (CX), which is (in turn) influenced by customer communications management (CCM). Having data analytics in place for measuring, predicting, and controlling these factors is becoming a competitive differentiator for businesses today. This white paper, which is sponsored by OpenText, explains how CCM facilitates the customer journey and so helps to maximize CLV and discusses the importance of CX and analytics in this process. It also introduces and briefly describes OpenText’s new CCM offering: OpenText Communications Center. Download whitepaper »
This is an exclusive IT report on customer experience. It looks at the role Customer Experience Management (CEM) in delivering an enjoyable digital customer experience at scale. Download whitepaper »
This exclusive Aberdeen Group report covers Customer Experience. It highlights the top priorities that are driving Customer Experience (CX) programs in 2017 and beyond. Download whitepaper »