web analytics

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News

  • Startup crunches social media buzz numbers

    Turning the black art of tracking customer feedback through blogs and social networking services into a science has become a successful service at Sydney-based startup BuzzNumbers.

  • Twitter buys analytics company

    Twitter, which recently announced its Promoted Tweets advertising program, has acquired the maker of a cloud-hosted Web analytics application, Twitter said Thursday.

  • Browser add-on blocks Google Analytics

    Google has released a Web browser add-on that will stop the browser from sending information to the Google Analytics service, which Web sites can use to collect data about their visitors.

  • Google adds Gmail previews, links to Analytics for admins

    Google rolled out enhancements to Gmail Wednesday, including the ability to preview some Web links within messages and a new feature that lets Google Apps administrators view usage statistics of their Gmail users in the Analytics service.

  • Google adds analytics for Apps admins

    Google Apps administrators can now point Google's Web analytics tools at their systems and gain detailed insight into how users are working with Google Docs and Google Sites, according to a company blog post Monday.

  • Yahoo debuts Web analytics tool

    Yahoo this week began rolling out a beta version of a new Web Analytics tool that it says will provide up-to-date reports and graphs showing metrics like sales, page views and sources of traffic to Web site operators.