You don't have to look further than the uprisings across the Arab world to recognize the power of social tools, and this transformative power applies to business as well. But for an enterprise social network (ESN) to be genuinely useful, it needs to go beyond the "Facebook for enterprise" model.
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Interesting revelations invariably emerge when a high-profile entity is scrutinised, intensely and unforgivingly, by those who are convinced it's too good to be true. Case in point: Julia Gillard. The NBN. Miley Cyrus. And Facebook, of course, which this week was pulled into yet another privacy scandal that should surprise absolutely nobody – and offer yet another reason why CSOs should be very, very careful when it comes to use of social media within their company's four walls.