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  • Allegiant Travel Relies on Linux on Power to Stay Cutting Edge in Data Analytics

    Allegiant Travel is a ULTR-low cost airline that is transforming it's approach to customer service using big data and analytics, with a secret ingredient. Bryan O'Neill, Director of Data Architecture, has turned his airline into a 'technology company with wings', using high performing systems and real-time data + ACTION to pleasantly surprise their paying passengers. Got to the gate early? Enjoy that pop-up message on your phone for a discounted beverage at the bar. And he'll also be predicting your holiday choice based on your past actions, and those of your demographic cohort. Building his "cognitive business" was only possible with the massive $1.2M USD he saved by using IBM Systems (POWER8 servers and IBM FlashSystems). Exceeding the business results in a competitive marketplace was delivered with the best of IBM technology.

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