Marketo - News, Features, and Slideshows

News about Marketo
Features about Marketo
  • Marketo IPO may spark suitors, including Salesforce.com

    Cloud-based marketing automation vendor Marketo's plans to raise up to $75 million in an initial public offering, which were revealed this week, could influence larger companies to acquire the company, including Salesforce.com and SAP.

  • Why Oracle bought Eloqua, and what it means for the market

    Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had.