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  • What Acquia did next

    Boston-headquartered Acquia is entering a new phase of its evolution as it expands its cloud offering, seeking to be the “universal platform” for enterprises to build digital experiences.

  • As a private company, Dell-EMC will enjoy a freedom HP can only dream of

    Dell's acquisition of EMC will give it access to a sales force notorious for its ability to "sell ice to eskimos," while EMC will gain a new foothold among mid-market customers. As a private entity, the combined result will face a freedom from market pressures that competitors such as HP can only dream of.

  • OtherLevels combines on-shore engineering with offshore sales

    Australian technology company OtherLevels is investing heavily in its overseas presence to win new customers for its marketing automation platform. But the managing director of the newly publicly listed company, Brendan O'Kane, is keen to keep his engineering team based in Brisbane.

Features about marketing
  • ​The top 3 commerce marketing tactics of the future

    How often have you wondered how you stack up against your commerce marketing colleagues and competitors? You may be proud of what you've accomplished, however you know there could be other things you should be doing to make your commerce marketing program more successful.

  • Customers can gain from being a vendor reference

    No IT vendor's news announcement is truly complete without a couple of glowing quotes from customers; nor is any vendor conference really a success unless the company has lined up a few satisfied CIOs to talk up their strategy and products.

Whitepapers about marketing

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