Gartner recently predicted that 25% of organizations will have their own app store by 2017, and while app stores can improve flexibility and empower staff, once the floodgates open it can be incredibly difficult for enterprises to manage software licensing, control entitlement and track actual software usage.
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The enterprise has gone mobile and there's no turning back. And while the BYOD movement has received plenty of attention, IT departments are getting a handle on the security risks of personal mobile devices in the workplace. The next challenge is "bring your own application" (BYOA), because many public app stores have serious malware problems.