Researchers at RMIT have created what they claim to be the world’s thinnest hologram.
augmented reality - News, Features, and Slideshows
Auggd’s Rob Lang has a sweet business card. As you might expect for the CEO of an augmented reality agency, it features a pop-up holographic representation of himself. But he probably won’t let you see it. Not yet.
Apple is working on wearable digital glasses that would connect to the iPhone and show content in the wearer’s field of vision, according to a news report.
When it comes to enterprise data visualization, IBM Software Engineer Rosstin Murphy thinks augmented reality trumps virtual reality. Here's why.
Analysts see a handful of technologies that are poised to radically change our lives by 2021.
Augmented reality, long a staple of science fiction, is here, there and everywhere. A search on Google News brings up nearly 700 recent stories about the technology and the companies that claim to offer it.
Have you ever found yourself in an unfamiliar city with no clue about where to go and what to see? What if you could just hold up your phone, snap pictures of your surroundings, and discover interesting local restaurants and landmarks? With augmented-reality apps, you can do just that. But advertisers are jumping on the trend as well, so the same application that reveals intriguing potential destinations might also bombard you with ads for nearby fast-food chains. Can augmented reality actually be useful for consumers, or is it simply another way for corporations to get a hand in your wallet?
Augmented reality technology is getting a lot of attention these days -- particularly the use of AR with smartphones. The idea is that by using certain software, you can turn your iPhone, Droid or other smartphone into a virtual heads-up display. Aim your phone's camera at a shop, restaurant or landmark, and information about the place, such as hours of operation, reviews or directions, appears on the device's screen as graphics floating over the image of the place.
The mobile augmented reality market will reach US$732 million by 2014, fueled by paid application downloads, subscription services and advertising, according to a new report from Juniper Research.
We all use Google. Well, maybe not Bill Gates, but that's about it. Now, Google is hoping to become an even bigger part of our everyday lives.
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