augmented reality - News, Features, and Slideshows

News about augmented reality
Features about augmented reality
  • Is augmented reality just a cheap gimmick?

    Augmented reality, long a staple of science fiction, is here, there and everywhere. A search on Google News brings up nearly 700 recent stories about the technology and the companies that claim to offer it.

  • Skeptical shopper: Enhanced advertising in augmented reality

    Have you ever found yourself in an unfamiliar city with no clue about where to go and what to see? What if you could just hold up your phone, snap pictures of your surroundings, and discover interesting local restaurants and landmarks? With augmented-reality apps, you can do just that. But advertisers are jumping on the trend as well, so the same application that reveals intriguing potential destinations might also bombard you with ads for nearby fast-food chains. Can augmented reality actually be useful for consumers, or is it simply another way for corporations to get a hand in your wallet?

  • Augmented reality: pure hype or next big thing in mobile?

    Augmented reality technology is getting a lot of attention these days -- particularly the use of AR with smartphones. The idea is that by using certain software, you can turn your iPhone, Droid or other smartphone into a virtual heads-up display. Aim your phone's camera at a shop, restaurant or landmark, and information about the place, such as hours of operation, reviews or directions, appears on the device's screen as graphics floating over the image of the place.

  • All Google, all the time, everywhere

    We all use Google. Well, maybe not Bill Gates, but that's about it. Now, Google is hoping to become an even bigger part of our everyday lives.

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