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How the London Underground and Coca-cola Amatil are tapping into the Internet of Things
Microsoft hosted an event for Australian journalists to highlight how a number of companies are using the vendor's products to harness the 'Internet of Things'.
The London Underground — colloquially known as the Tube — is using Azure Intelligent Systems Service.
The service, which Microsoft recently launched a limited public preview of, allows the rail network to spot equipment degradation in real time, analyse data to measure asset performance over time, as well as streamline its manual monitoring processes, and securely integrate and automate disconnected systems.
The Tube supports about 1 billion passengers per year, and there are thousands of devices and data streams connected across the network. The Tube uses social media feeds, weather feeds, as well as data coming off its sensors, cameras and other connected devices to monitor it assets and human activity within the network.
The data is analysed using a predictive model to anticipate failures or problems within the network so that technicians can act on them before they escalate. Management staff can view on a map where a field technician is at any point on time. A central dashboard also feeds through updates on assets and how train services are performing.
The system can also pick up movement patters of people during certain times of the day to help with future planning an optimisation of the network.
Read: [[artnid: 439308|A face in the crowd: Inside the world of fast-track data processing|]]
The London Underground's central dashboard feeds through updates on assets and how train services are performing.
In 2012, beverage giant Coca-Cola Amatil partnered with Telstra to [[artnid: 435359|deploy 3000 digital media signage vending machines across Australia|]], and started piloting its new machines in 2013.
The vending machines offer drink deals, play music and videos, and invite people to participate in fun activities. The machines are usually placed around areas such as the cinemas or shopping malls where people tend to socialise.
The machines are connected to Microsoft’s Azure Intelligent Systems Service, where managers can analyse data to see what kinds of people are purchasing which products in certain areas.
Biometrics technology is used to capture data on people who approach the vending machine to determine their gender, age group, facial expressions and mood, the colours of clothes they are wearing, and so on to target and display specific content on products or competitions that CCA is running.
For example, the machines attract the attention of passer-bys by playing music. For people who approach the machine, an image of them dressed in a funny hat or piece of clothing appears on the screen. People can then take photos of themselves via the machine and send it to their Facebook or Twitter friends. About 9000 people interacted with one vending machine over a day in Melbourne.
CCA's digital signage vending machine.
CCA's digital signage screen.