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Australian and New Zealand rugby league and rugby union clubs are turning to technology to give them a competitive edge against rival teams and forms of entertainment, Hamish Barwick writes
The Wests Tigers are planning to develop stadium-only mobile content for fans.
Waratahs fans cheer the New South Wales rugby union side on. The Waratahs have deployed a mobile optimised website to help fans access transport and ticket information.
New Zealand Warriors fans with supporter, Peter Leitch AKA `The Mad Butcher'. The NZ Warriors have increased ticket sales by allowing fans to pay off season tickets in installments online.