The year that was: Optus

In this series, Computerworld takes a look into the major events of 2009 which shaped Australian telcos.

  • Optus joined seven other ISPs and participated in the Federal Government’s controversial Internet filtering trial. The trial was part of the Government's $128 million Plan for Cyber Safety, which will impose national content filtering for all Internet connections and will block Web pages detailed in a blacklist operated by the Australian Communications and Media Authority (ACMA). Optus’ decision to join was [[artnid:300333|criticized|new]] by some.

  • In a disastrous start to the year, Optus was slapped with a $110,000 fine for breaching the Spam Act, which was at the time the second highest penalty to date for alleged breaches of Australia’s spam legislation. The Australian Communications and Media Authority (ACMA) [[artnid:273082|fined Optus|new]] for sending unsolicited electronic messages without accurate sender identification.

  • In March, Optus added to its existing broadband options and announced its [[artnid:279082|naked DSL broadband offering|new]].

  • Better news for the telco came in May when the Federal Court ruled that Telstra had breached the provisions of its access agreement with Optus by [[artnid:301667|misusing Optus’ confidential information|new]].

  • Optus began selling the popular [[artnid:306708|iPhone 3GS|new]] in June.

  • In August, retail giant Woolworths claimed to be the first in Australia to offer mobile phone services. It announced a new [[artnid:313513|mobile virtual network operator agreement|new]] with Optus.

  • [[artnid:327893|Optus partnered with NEC|new]] to deliver unified communications (UC) solutions to small and medium businesses (SMBs) through a package combining fixed and mobile services. Photo credit: [[xref:|Bidgee]]

  • Optus [[artnid:325819|recorded revenue growth|new]] of 7.4 per cent to $2.22 million and EBITDA growth of 6.4 per cent to $509 million for the quarter to 30 September, 2009.

  • Optus chief executive, Paul O’Sullivan, this year flagged Optus’ vision of the "[[artnid:328353|megatrends|new]]" that will drive the telecommunications industry.

  • In a [[artnid:328276|speech|new]] given to the Committee for Economic Development Australia (CEDA), Optus CEO Paul O’Sullivan said the National Broadband Network (NBN) is "do or die" for competition in fixed telecommunications in Australia.

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