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  • 11 October 2019 20:51

A2P SMS API Market Hit US$ 93,160 Mn by 2026

Factors such as increasing smartphone penetration, growing e-commerce industry, and transactions through internet based mobile applications are reasons for this fast growth.

The global application-to-person (A2P) SMS and API market size is projected to reach US$ 93,160 Mn by 2026 expanding at a CAGR of 4.7% during the forecast period from 2019 to 2026.

Furthermore, rise of Two-Factor Authentication (2FA) and surging mobile marketing across various industry verticals including BFSI and retail verticals are contributing majorly to the growth of the application-to-person (A2P) SMS and API market. Within Asia Pacific, cloud API technology segment is projected to expand at the fastest rate compared to its traditional counterpart, expanding at a CAGR of 7.1%.

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The global application-to-person (A2P) SMS and API market report provides in-depth and accurate analysis of the market. It also highlights various drivers, restraints, and opportunities expected to influence market growth during the forecast period. The study provides a complete perspective about the application-to-person (A2P) SMS and API market and expansion throughout the research study in terms of value (US$ Mn) across North America, Asia Pacific, South America, Middle East & Africa, and Europe. Moreover, the study explains the penetration of each market segment within various regions and how these segments have accelerated the growth of the market.

The application-to-person (A2P) SMS and API market report covers all the major trends and technologies playing a major role in market growth from 2019 to 2026. The overview section of the report analyzes market dynamics such as drivers, restraints, and opportunities that influence the current nature and future status of this market, key indicators, integration challenges, type adoption analysis, and trends of the market. A market opportunity analysis for every segment has also been included in the report to provide a thorough understanding of the overall scenario in the application-to-person (A2P) SMS and API market. The report also provides an overview of various strategies adopted by key players in the market.

Scope of the Report

The report segments the global application-to-person (A2P) SMS and API market on the basis of technology into cloud API and traditional API. Due to deployment across a large number of industries, the traditional A2P SMS APIs is presently the leading contributor to the global application-to-person (A2P) SMS and API market revenue. In terms of end-user, the market is segmented into SMS aggregators, bulk SMS providers, marketer/reseller, and telecom operators. Bulk SMS providers is the largest contributor to the application-to-person (A2P) SMS and API market. The growing popularity of bulk A2P SMS as an effective and cheaper mode of undertaking business communications will help the segment remain at the forefront of the market in the coming years as well.

The report also highlights the competitive landscape of the application-to-person (A2P) SMS and API market, thereby positioning all the major players according to their geographic presence and recent key developments. The comprehensive application-to-person (A2P) SMS and API market estimates are the result of our in-depth secondary research, primary interviews, and in-house expert panel reviews. These market estimates have been analyzed by taking into account the impact of different political, social, economic, technological, and legal factors along with the current market dynamics affecting the application-to-person (A2P) SMS and API market growth.

This report provides all the essential information required to understand the key developments in the global application-to-person (A2P) SMS and API market and expansion trends of each segment and region. It also includes strategies, company overview, and key competitors under the company profiles section. Additionally, the report provides insights related to trends and their impact on the regional market. Moreover, Porter’s Five Forces analysis provides analysis of bargaining power of buyers, bargaining power of suppliers, threat of new entrants, threat of substitutes, and degree of competition in the global application-to-person (A2P) SMS and API market. The study provides a comprehensive ecosystem analysis of the global application-to-person (A2P) SMS and API market, explaining the various participants including software & third-party vendors, system integrators, and distribution channels of the value chain operating in the market.

Competitive Dynamics

The research study includes profiles of leading companies operating in the global application-to-person (A2P) SMS and API market. Key players profiled in the report include Syniverse Technologies, LLC, OpenMarket, Inc., Nexmo Inc., Twilio Inc., Ogangi Corporation, CLX Communications, Beepsend AB, Tyntec Ltd. and FortyTwo Telecom AB.

Market Segments Insights

By Technology: Cloud API, Traditional API,

By End-user, SMS Aggregators, Bulk SMS Providers, Marketers/Resellers, Telecom Operators

By Application: Pushed Content Services, Customer Relationship Management Services, Promotional Campaigns, Interactive Services, Others

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