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  • 9 July 2019 13:16

Aruba Introduces Simple, Secure Wi-Fi Designed for Small Businesses

• Built on Decades-Long Heritage in Enterprise Networking, • New Aruba Instant On Solution Makes Feature-Rich Wi-Fi Easy for Smaller Organisations

Sydney, Australia – July 9, 2019 – Aruba, a Hewlett Packard Enterprise company (NYSE: HPE), today announced Aruba Instant On, a new family of powerful and secure wireless solutions designed to address the current and future needs of small businesses with capacity for growth. The Instant On family will initially include indoor/outdoor Wi-Fi access points (APs) designed to deliver secure, high-speed wireless connectivity with hassle-free set-up and management, all with the quality, performance and exceptional support that customers expect from Aruba.

The proliferation of mobile devices, the increasing use of cloud-based applications, and the need to deliver a seamless Wi-Fi experience comparable to that of large corporations, has forced small businesses to rethink their networking requirements to remain competitive. Small businesses are also grappling with growing user expectations for secure, always-on connectivity, the desire to align with major technology shifts and trends, and limited IT resources.

According to IDC, “two-thirds of SMBs will have digital transformation as a key part of their IT strategies by the end of 2023” and since, “…growing interest in digital transformation has placed new demands on SMB communications infrastructure including wireless LANs,” the need for purpose-built Wi-Fi solutions that can deliver a non-stop, yet simple to manage, wireless experience that can effortlessly scale as business needs dictate is evident.

“The Aruba Instant On range will enable us to help solve the problems and challenges SMBs face by simplifying the process of implementing digital strategies,” said Tony Tran, Business Manager Networks Dicker Data. “Designed with small and growing businesses in mind, we are pleased to see it will offer the same same high standard of features and functions that Aruba’s enterprise solutions have always delivered in a simple and affordable offering. At Dicker Data we believe that it is these kinds of simple and cost-effective solutions that will allow SMBs in Australia and New Zealand to roll out and monitor a secure network.”

Featuring Aruba’s industry-leading 802.11ac Wave 2 technology, the Instant On portfolio combines Aruba’s business-grade Wi-Fi in a simple, easy-to-set-up solution that offers the flexibility to scale up as business needs dictate. The Instant On family also features:

o A simple, intuitive mobile app for easy set-up and management

o Two management modes via the Instant On mobile app or cloud-based web portal

o Best-in-class security capabilities, including compliance with the latest authentication protocols such as WPA2/WPA3

o Smart Mesh technology for easy expansion of the network to hard-to-wire areas

o Ceiling, wall mount and desktop options to suit a variety of small business environments

“Small businesses in Australia are continually challenged with outdated IT infrastructure, increases in IT spending and security issues. At Ingram Micro we believe the Aruba Instant On portfolio will alleviate these problems due to the hassle-free set-up and management, best in class security and unmatched user experience and support,” said Brett Armstrong, Director, Advanced Solutions, Ingram Micro. “We are excited to bring this SMB wireless solution to our valued business partners, so they can grow their customer base, incorporate value-added services and build strong relationships through this end-to-end small business network solution.”

Pricing and Availability The first set of Aruba Instant On APs will begin shipping in July to Australia, with a list price starting at AUD$136/ NZD $143 (RRP).

Aruba Executive Commentary

Aruba ANZ commentary

“Australia and New Zealand predominately consists of small and growing business that face challenges every day when it comes to budgets, IT skills and resources. Aruba Instant On is uniquely placed to help SMBs connect to the internet securely. With simple setup and management via the Aruba Instant On app, Aruba has reduced complexity and made it much easier to look after your network at a price for the budget conscious. SMBs are arguably impacted more than most by network disruptions and connection outage. Aruba Instant On allows for faster diagnosis of issues, providing the business with speedy resolutions to the problems that may impact their bottom line, reputation and the trust of their customers.” - Anthony Smith, Director Aruba South Pacific

“Instant On offers SMBs the same stability and reliability that enterprises have come to expect from Aruba. By taking on board the feedback from our global and local SMB customers, we’ve redesigned our existing, cloud-managed Wi-Fi offering into a simple solution that's a great fit for our channel partners who cater to smaller businesses. With the introduction of Instant On, our channel partners can now offer any customer an Aruba solution no matter their size, creating new revenue opportunities” - Deke Rayner-Harvey, Channel Sales Manager Aruba South Pacific

  About Aruba, a Hewlett Packard Enterprise company Aruba, a Hewlett Packard Enterprise company, is a leading provider of secure, intelligent networks that enable customers to thrive and deliver amazing digital experiences in the mobile, IoT and cloud era. We are changing the rules of networking to make it simple for IT and organisations to bridge the physical and digital worlds at the Edge. To learn more, visit Aruba at For real-time news updates, follow Aruba on Twitter and Facebook, and for the latest technical discussions on mobility and Aruba products, visit the Airheads Community at

For more information, please contact: Hannah Purslow or Duyen Nguyen at DEC PR +61 2 8014 5033 and

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