- 11 March 2019 22:11
Revolutionary Changes of Mobile Location Based Services Market in Near Future
Global mobile location based services (LBS) are provided via LBS applications and intelligent systems with the help of smart technologies which offers vast functionalities for marketing, navigation, assets tracking, location sensitive information, and many more. The mobile LBS are depend upon information generated by navigational and mapping data. Increasing use of location based services (LBS) by promotional applications and services is a major factor expected to fuel growth of the global Mobile Location Based Services Market in the near future. Increasing penetration of smartphones and availability of cost efficient global positioning system (GPS) devices across the globe are expected to be major factors that propel growth of the target market in the forecasted period.
Large enterprises operating in smartphone development are striving for providing more accurate real-time location services to survive in stringent competition. In addition, increasing focus on development of devices that are compatible with next generation web services and are able to optimize mobile applications to enhance overall performance is expected to support growth of the global mobile LBS market. Whereas, wireless technologies providing solutions over marketing, mapping, and tracking segments are expected to see a significant growth in the forecast period.
The Mobile Location Based Services Market is segmented on the Basis of technology, product and regions. On the basis of technology, the global market is segmented into Context aware technology Observed Time Difference of Arrival (OTDOA) and Enhanced Observed Time Difference of Arrival (E-OTDOA), Radio Frequency Identification (RFID) and Near Field Communication (NFC), Satellite,, microwave and infrared sensors, Wi-Fi, ultra-wide band (UWB), Bluetooth Low Energy (BLE), and Assisted -GPS. The Radio Frequency Identification (RFID) and Near Field Communication (NFC) segment accounts for highest revenue share and is expected to witness significant growth during the forecast period.
On the basis of product, the global market is segmented into Maps & Alerts, Precision Geo-targeting, Location-based Advertising Services, Secure Transactions and Redemptions, Analytics and Insights, Automotive Services, Campaign Management, Consumer & Enterprise Services. The Location-based Advertising Services segment is expected to account for highest market share in the global market and expected to witness highest growth in terms of revenue during the forecast period.
On the basis of region, the global market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. The market in Asia Pacific accounts for highest share in terms of revenue in the global market. The Asia Pacific market is expected to witness highest growth in terms of revenue over the forecast period.
Key players in the global market include Masternaut Ltd, TeleCommunication Systems, Inc., Intersec Group, WifiSLAM Inc., Aruba Networks, Inc., Meridian Apps, Inc., Ruckus Wireless, Inc., Google LLC, Facebook, Inc., CloudMade Ltd.