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  • 23 October 2018 09:44

MyNetFone Business ramping up focus on SMB sector

MyNetFone Business, a provider of new-generation hosted communications services and part of the MNF Group, is renewing its commitment to the largest sector of Australian business - small and medium businesses (SMBs).

Introduces newly created role of General Manager for Small Business and Channel Partners Announces strategic partnership with Australian Construction Industry Forum

Sydney – 23 October 2018 – MyNetFone Business, a provider of new-generation hosted communications services and part of the MNF Group, is renewing its commitment to the largest sector of Australian business - small and medium businesses (SMBs).

Lee Atkinson (formerly Head of Products at MNF Group), has been appointed General Manager for Small Business and Channel Partners, with an explicit remit to help SMBs capitalise on technology changes to fuel their own business growth.

One of his first actions in this newly created role is to strike a series of strategic partnerships with key SMB member groups to drive awareness, support and understanding of the efficiencies modern telecom systems can create. The Australian Construction Industry Forum (ACIF) is the first to be announced and will see MyNetFone supporting ACIF with webinars, promotions and events around technology in the construction industry.

Atkinson said: “Our partnership with the Australian Construction Industry Forum will kick off our first TED-style talk on December 13, with more planned for early next year. Technology in Construction will be the focus point and specialist speakers will talk about telecoms, Internet of Things, Artificial Intelligence and software.”

Members of ACIF will have exclusive access to MyNetFone Business’s comprehensive suite of IP-based communication products and services as part of the strategic partnership. Apart from discounted rates on ruggedised phones and telecom services, MyNetFone is focused on supporting the industry with thought-leadership in technology.

“ACIF represents the major influencers in the construction industry. Its members are made up of over 200,000 small business owners and decision makers. With technology playing a more vital role in shaping the future of construction, ACIF aims to lead the way in equipping our members to be well placed to harness and influence these changes. The new partnership with MyNetFone will allow us and our members to be at the forefront of innovation adoption while sharing learnings to influence technology change,” said ACIF Executive Officer James Cameron.

According to Atkinson, investing in modern technology is key for SMBs to remain agile and adaptive. Today’s business landscape is difficult to navigate, even for global behemoths with vast resources at their disposable. SMBs, at the other end of the business equation, often feel the full brunt of the rapidly evolving digital-based business environment.

Having held senior roles selling telecoms and IT to SMBs in the UK, Atkinson is excited to be driving the renewed focus on SMBs for MNF. “Being a small business owner myself, I understand the needs of our customers. The ACIF agreement is the first of many strategic partnerships, as we strive to help our customers beyond just solving their communications woes, and be an active partner in helping them turn technology change into business success.”


About MyNetFone MyNetFone is Australia’s largest provider of hosted voice and data communications services for business, enterprise and residential users.

MyNetFone Business is part of the MNF Group, which owns and operates Australia’s largest VoIP network and a global Tier 1 voice carrier network. The Group also includes retail brands Connexus, CCI, PennyTel and MNF Enterprise; and wholesale brands iBoss, Symbio Networks and TNZI.

MNF Group was founded in 2004 and listed on the ASX in mid-2006. It has a reputation for quality, value and innovation, having won numerous awards including the Forbes Asia’s 200 Best Under a Billion (2014, 2015), Deloitte Technology Fast 500 (2008, 2009, 2010, 2012, 2013, 2015, 2016) and ACOMMS Award for innovation (2016, 2017).

For further information about MyNetFone Business please visit:

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