- 25 July 2018 18:37
Mobile Applications Market: An Excellent Innovation In The Mobile World
Mobile applications, commonly known as mobile apps, are a type of software application designed for use on small devices such as smartphones, tablets, PDAs, and so on. They provide users with access to similar services as on PCs. Smartphones have become a blessing by replacing personal computers, game consoles, MP3 players, calculators, cameras, and many other devices. Few major mobile apps are preinstalled on devices, and individuals can also download from app stores or browsers. The most popular smartphone platforms that support mobile apps include Android, iOS, Windows Phone, and BlackBerry.
Key drivers driving the growth of the global mobile application market include advances in the electronics, telecom and m-commerce industries, increased Internet penetration, rising subscriptions in various social media, coupled with value-added features and the availability of cost-effective ones mobile data rates. In addition, rising disposable income, rising demand for smartphones and tablets as well as the availability of free apps, the advent of 4G and 5G in developing countries and the increasing acceptance of long-term development (LTE) are expected to boost the growth of global mobile application market.
Consumer demand for enhancements and customization of apps, cut-throat competition associated with low-quality revenue-generating apps are factors that are challenging the growth of the global mobile application market. In addition, increased risks associated with spyware application data theft and the incompatibility of certain apps with the operating system of smartphones or tablets may impact market growth. The lack of mobile apps for useful business applications can also hinder market growth.
The global market report for mobile applications has been segmented by type, material, applications, end user and region. Based on the region, the global market is divided into North America, Europe, Asia-Pacific, Latin America and the Middle East and Africa.