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  • 16 May 2018 07:26

Catawiki Chooses Emarsys to Drive Customer Engagement through Automated Personalisation

Europe’s fastest growing auction site deploys Emarsys AI-enabled platform to raise lifetime customer loyalty and value by delivering personalised, multichannel marketing campaigns.

Emarsys, the largest independent marketing platform company in the world, announces that Catawiki, a global online auction site for special objects, has chosen Emarsys to help drive customer engagement through highly personalised and automated marketing to consumers worldwide. Catawiki is implementing the Emarsys artificial intelligence (AI) optimised marketing platform with its integrated, next-generation data segmentation and analytics capabilities. By doing so, the online auction site aims to bridge the gap between cross-channel marketing and customer experience activities, thereby improving consumers experience and gaining brand loyalty.

Founded in 2008, Catawiki initially offered collectors a way to track their inventory. In 2011, the Dutch company began holding auctions and grew in revenue by a staggering 45,000 per cent over the next four years. Resulting in the fastest growing technology company in Europe! All items are vetted, and each online auction is monitored by in-house experts. The company provides an easy, secure platform for buyers and sellers to auction items online to a global audience of passionate enthusiasts and collectors. Catawiki holds over 300 auctions each week, selling a vast range of items, from comic books to whiskey to dinosaur bones.

Catawiki plans to utilise the Emarsys platform, CRM Ads, Web Channel, Email and Open- Time Content to embed personalisation, automation and cost efficiency in its marketing campaigns across email and social channels.

“Today’s crowded online retail marketplace has created the need to deliver customers with personalised experiences while maintaining operational efficiency, we have invested in Emarsys’ platform to increase our focus on client retention rates – using scalable personalisation across all our channels will enable us to centrally manage all our other communication platforms effectively. We selected Emarsys over others because it is simpler to use and able to do everything we want it to do and we needed a platform that could translate our business intelligence into intelligent messaging.’ Said Jeroen van Ittersum, CRM Marketing Lead, Catawiki ‘Our aim is to ensure our marketing efforts are more effective in the long run, deliver lifelong customers, improved sales and brand loyalty.

“The time is ripe for the retail industry to understand, embrace and utilise the advantages offered by AI in marketing,” Grant Coleman, Vice President and Market Director, Emarsys. “At Emarsys, we’re excited to partner with Catawiki to deliver true marketing innovation to its customers through advanced automation, data segmentation and cross-channel personalisation capabilities.”

Emarsys manages over 350 million daily interactions while analysing 3.2 billion consumer records and 2.5 million purchase events, integrating customer intelligence, personalisation, predictive recommendations and omni-channel marketing at scale, across all devices and social channels into a single cloud-based marketing platform.

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