- 16 August 2016 07:44
Klika's Global Expansion Kicks off in New Zealand
Australia’s online retail powerhouse Klika gets cozy with New Zealand shoppers.
MELBOURNE – August 16 2016 – KLIKA, one of Australia’s top 20 online retailers with satellite offices in two other countries announced it has expanded to the New Zealand market where overall online shopping is rapidly increasing.
“We think that New Zealand is an attractive market in the long term given its proximity to our Australian home base, and as a significant part of our current product offering is in high demand with our neighbors across the Tasman, we’re excited about filling that supply chain gap.” Klika's Director of Commercial Operations, Leo Zaitsev said, “The bricks and mortar businesses in New Zealand have been too comfortable with lack of competition and lax with their pricing strategies, and product offerings for far too long, however, will soon need to come to grips with the fact that the world has changed and we're all part of a global economy. The expansion means our customers in NZ can now gain access to a wider range of products and brands at sharper price points.” Zaitsev continues
A recent AC Nielson study shows that 52%of New Zealanders will attempt to buy New Zealand made products, however Zaitsev was quick to point out that it was dependent on product category, brand and most importantly price. "We have run trial campaigns on a number of online platforms with products being shipped out of Australia, and even factoring in the associated shipping fees and delivery time-frames, we are able to deliver products to New Zealand customers in some instances 30% cheaper than they could buy them locally, and in just 4 days from purchase." "By partnering with multiple verticals in NZ, we have gained the ability to tap into customers that we may not have been able to do so quickly. As a result, our customers can shop more and get their parcels quickly when it matters most, and bring unprecedented levels of relevancy and timeliness to their shopping needs”. Says Zaitsev One of the verticals which Klika has partnered with is Trade Me which is the largest internet-auction site in New Zealand and as of August 2015 had 3.7 million active users in a country with a population of 4.7 million.
Head of Trade Me Marketplace Stuart McLean said “We’re stoked to have Klika join Trade Me’s stable of international sellers. Kiwi kids love trampolines and gazebos are a hot ticket item over summer, so we reckon our members will benefit from their range.”
Whilst at present the products are being shipped out of Australia, Klika is in discussions with a number of logistics partners in New Zealand with a view of setting up local warehousing, to shorten the delivery time-frame and expand its offering to the bulkier lifestyle products it is well known for in Australia. “We have shipped out millions of parcels in Australia and most of our customers are repeat customers, said Zaitsev. Our wide range of products, helpful sales staff, improved website, local warehouse and ability to ship out bulky items that many of our competitors can’t, all play a part in our ongoing success. Unlike some other online shopping platforms out there, we focus on products that customers are actually looking for. Our approach has proven to generate a greater acquisition and conversion rate thus far which we are confident will be mirrored in our expansion to New Zealand” said Zaitsev.
Klika has been around for over a decade and continues growing unlike many one hit wonders in the online retail space. Where churn is generally high in the online retail space, Zaitsev talks about their bullet proof retention rate and believe the key to their success understands the different demographics within their database.
“We have a great Customer Intelligence Team (CIT), which through its analytics helps us engage the right person with the right message at the right time”. Zaitsev said matter-of-factly.
About Klika Founded in 2005, Australian owned and operated Klika, has grown to become one of Australia’s leading online department stores. Awarded as Top 20 Online Retailers in Australia, Klika offers over 1,500 products to shoppers covering everything from fitness equipment, tools, home living, music instruments and outdoor furniture, with a flat shipping rate nationwide for $9.95. It operates out of 15,000 sqm central warehouse in South Oakleigh, Victoria with satellite offices in two other countries. Klika customers are not only spoilt with a wide range of product categories to shop from, but also with Klika’s range of private labels and well sought for brands such as Sunbeam, Sony, Breville, Apple iPhone, Huawei, Jason, educational toys from Colorific, Disney licensed toys and bedding, VTech, Uniden, Belkin, Oricom, to name a few.
For further information please contact Jabeen Pastore 0411 391 366 E: firstname.lastname@example.org www.klika.com.au