- 7 April 2016 09:00
Singtel and LivePerson Launch Chat Solution to Enhance Digital Engagement in Singapore
The system lays the foundation for Singtel’s real-time engagement with its customers which are part of on-going efforts to better communicate with customers using next generation services.
Candy Chua, Singtel Vice President, Consumer Operation said: “As Singtel continually grows its suite of next-generation communications and digital services, we are also investing in new IT capabilities to support these services. We want to give customers a seamless and effortless experience when they look for information or transact with us. For example, with the LivePerson web chat, we can proactively reach out to customers to render timely support when they are surfing our website.”
The cloud-based chat solution allows Singtel to take advantage of predictive intelligent targeting and behavioural intent tools to enhance web assistance services and customers’ overall communication experience with Singtel.
Steven Fitzjohn, LivePerson’s APAC Regional Vice President said, “There is a gap between the way we choose to communicate with our friends and family-- mostly through digital and social channels, and the way brands communicate with us, which is predominantly through outmoded voice channels. Singtel is differentiating itself by taking action to bridge this gap. It is presenting customers with a channel that is familiar and simple to use, and offers customers a better experience overall.” ### About Singtel Singtel is Asia's leading communications group providing next-generation communication, infotainment and technology services to consumers and businesses across Asia Pacific. The Group has a presence in Asia, Australia and Africa with over 595 million mobile customers in 25 countries. In Singapore, Singtel's consumer operations delivers a complete and integrated suite of services, including mobile, broadband and TV. Singtel provides a superior customer experience by continually setting new goals in service, quality and innovation.
About LivePerson LivePerson, Inc. (NASDAQ: LPSN) is a leading provider of mobile and online messaging, enabling a meaningful connection between brands and consumers. LiveEngage, the Company's enterprise-class, cloud-based platform, empowers consumers to stop wasting time on hold with 1-800 numbers, and instead message their favorite brands, just as they do with friends and family. More than 18,000 businesses, including Adobe, Citibank, EE, HSBC, IBM, Orbitz, PNC, The Home Depot, and Walt Disney rely on the unparalleled intelligence, security and scalability of LiveEngage to reduce costs, increase lifetime value and create meaningful connection with consumers. For more information, please visit www.liveperson.com. To view other global press releases about LivePerson, please visit pr.liveperson.com.