- 8 December 2014 08:19
LivePerson Breaks CyberMonday Record, Hosting Over 2.8 million Digital Engagements on its Platform
LivePerson, Inc. (NASDAQ: LPSN), a leading provider of digital engagement solutions, announced today that it hosted over 2.8 million digital engagements on Cyber Monday, a 20 percent increase from 2013.
In addition to the record-breaking number of digital engagements supported, the company hosted 1.4 million concurrent visitors on Cyber Monday - surpassing last year’s record by 11 percent with an overall volume of over 130 million visits monitored during the entire period.
LivePerson’s platform also supported an 18 percent increase in visitor traffic on Black Friday, and monitored over 2.7 billion visits for the total month of November, indicating the growing preference for online shopping beyond just the “digital event” of Cyber Monday.
Overall, Cyber Monday broke new records with sales reaching $2.65 billion, according to Adobe.
IBM reported that on Thanksgiving Day, mobile browsing surpassed that of desktop for the first time, accounting for 52.1 percent of all online traffic.
LivePerson saw a year-over-year drop of 50 percent for voice call volume through its platform, further indicating growing consumer preference for messaging-based interactions over voice interactions with businesses.
"The sheer volume of concurrent digital engagements we hosted on Cyber Monday is a great validation of a couple of factors - we continue to be the leader in our field in terms of the security and scalability that our platform offers our customers, especially during peak traffic seasons. Secondly, the double digit growth in the number of interactions tells us that more and more consumers want a digital connection with businesses,” said Robert LoCascio, founder and CEO of LivePerson.
“The holidays are a critical time for businesses and consumers alike. By providing immediate assistance across online and mobile channels, businesses are able to create a meaningful experience for their customers, while also capturing more revenue.”
LivePerson’s cloud-based platform empowers over 8,500 businesses to intelligently engage with customers across multiple channels, via live chat and personalised messaging.
According to market researcher Frost & Sullivan, live chat is the fastest growing part of the contact centre industry, with projected revenue of $USD1 billion in 2018, up from $USD480 million last year.
LivePerson, Inc. (NASDAQ: LPSN) offers a cloud-based platform that enables businesses to proactively connect in real-time with their customers via chat, voice, and content delivery at the right time, through the right channel, including websites, social media, and mobile devices. This "intelligent engagement" is driven by real-time behavioral analytics, producing connections based on a true understanding of business objectives and customer needs.
For more information, please visit www.liveperson.com. To view other global press releases about LivePerson, please visit pr.liveperson.com. Twitter: @LivePerson