The business world is flooded with everything e-business. In plentiful supply are buzzwords, strategies, products, services and my personal favourite, veteran e-business practitioners. I am constantly amazed by what I hear from e-business experts who promise to solve nearly any business problem with an e-solution. The e-business gold rush is on, and everyone is scrambling for position. And although the utopian claims of creating an e-Shangri-la are mostly marketing fluff, e-business and its precepts have the potential to benefit practically every area of a company's operations.