Stories by Peg Wallace

Old tricks for new e-conomy

It's not a good idea to pay people to shop, and it's easier on the eyes to flip through a catalogue made out of paper and ink than to view images on a PC screen. Seems simple, right? If only e-retailers would catch on.
One tactic that backfired is the pay-to-surf idea, which has come close to wiping out AllAdvantage.com.