Stories by Stan Leibowitz, Stephen Margolis

Winner Takes What?


Conventional wisdom says that Internet markets are winner-takes-all and there is no reward for being second best. Couple this with the prevailing view that the first company in a market segment to establish a presence on the Internet will usually be the winner, and we end up with first-mover-takes-all. Finally, there are claims that Internet winners will be next to impossible to dislodge, even when a superior rival comes along - a condition known as lock-in. Add this all together and it's hard to avoid the conclusion that first movers take all - and keep on taking.