We dread hearing the news that something once considered unique or innovative has turned into a commodity, where the only differentiator is price. We especially don't like it when that transformation happens in our own careers -- when a prized skill becomes so ubiquitous that it can be had for pennies on the dollar. We might as well admit that this shift has happened to another treasured asset: our ability to solve any problem by simply whipping ourselves into a coffee-drenched frenzy and working harder.
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