Stories by Stacy Lawrence

Dotcom doom? No, says new bureau data

Internet advertising levels are strong, despite dire projections from financial analysts that sent portal stocks tumbling during the past few months. Online ad revenue in the US reached $US2.1 billion in the second quarter, up almost 9 per cent over the first quarter, according to data released recently by the Internet Advertising Bureau and Pricewaterhouse-Coopers.

Number Crunching at Ad:Tech Conference

The numbers were flying at the Ad:Tech conference, the premier fete of online advertising that convened this week in San Francisco, as researchers struggled to understand how this burgeoning-yet-immature industry is taking shape.

Study Peers Into World Wide Wallet

E-commerce is spreading across the globe, but Americans are still highly over-represented among online shoppers, according to a new study. An estimated 120 million worldwide Internet users, or 1 in 4 people online, have already made an e-commerce purchase - with Americans constituting 54 percent of all transactions.

Old-Economy Firms Flunking Net 101

Many of the biggest companies in the world are still struggling with the basics of doing business online, and a significant minority have not even begun to plan online business strategy.

Metrics Briefs

CALIFORNIA SPENDS MOST: Almost one-quarter of U.S. online retail spending in 1999 came from just five states. California, New York, Texas, Florida and Illinois represented 22.5 percent of American consumer e-commerce, according to the latest data from IDC. California topped the list at $5.9 billion, 8 percent of overall spending. Texas and New York were the runners up, each representing about $3.2 billion. North Dakota and Wyoming had the lowest spending, about $41.5 million each.

Department of Commerce Releases E-Sales Numbers

Trying to keep tabs on the Internet Economy, the U.S. Department of Commerce's Census Bureau Thursday released its first set of e-commerce numbers, reporting that online retail sales were $5.3 billion for the fourth quarter of 1999.

Feds Say E-Commerce Sales Hit US$5.3 Billion

Trying to keep tabs on the Internet Economy, the U.S. Department of Commerce's Census Bureau today released its first set of e-commerce numbers, reporting that online retail sales were US$5.3 billion for the fourth quarter of 1999.

Europe: Measuring Up

For IBM Corp., the old adage about not knowing which half of its advertising was wasted rang loud and clear last year.

Ship It to Me, Valentine

The Internet may be a tardy Valentine's dream come true, as tokens of affection pump up e-commerce spending.

Metrics Briefs

VALENTINE.COM: Gift, candy and flower sites will celebrate Valentine's Day by generating $1 billion in holiday revenue, according to an estimate by online measurement and consulting company WebCriteria. Chocolatier Godiva.com has the stickiest Valentine's oriented site: Its visitors stay an average of 5 minutes.

Metrics Briefs

E-MAIL WE WANT TO READ: Which kinds of personal e-mail are most popular among Americans? Jokes top the list, drawing approval from 76 percent of users. Gossip is also popular (46 percent), along with urban legends and inspirational stories (25 percent), and - for the brave of heart - love notes (25 percent). Three-quarters of Americans with business accounts receive such treats in their e-mail at work.

Metrics Briefs

Internet: Brand Switcher? Over 10 million U.S. consumers have changed their opinion of financial services companies based on information derived from the Internet, estimates Cyber Dialogue. More than 3 million users actually switched providers on the basis of online experience. Consumers were most often swayed by information from insurance companies (30 percent), followed by investment companies (18 percent) and banks (16 percent).

Metrics Briefs

Internet: Brand Switcher? Over 10 million U.S. consumers have changed their opinion of financial services companies based on information derived from the Internet, estimates Cyber Dialogue. More than 3 million users actually switched providers on the basis of online experience. Consumers were most often swayed by information from insurance companies (30 percent), followed by investment companies (18 percent) and banks (16 percent).

Metrics Briefs

EVERYDAY E-COMMERCE: Most online buyers aren't regular Net shoppers. According to ActivMedia Research, only two of out of every five online buyers use the Net to purchase consumables - items that are bought often and used up quickly. The biggest consumable category for 2000 will be health care and beauty products, predicts ActivMedia. Sales of those goods will bring in around $11 billion, up from about $4.5 billion in 1999.