Stories by By Tom Macaulay

Aviva launches algorithmic decision agent ADA to hyper-personalise marketing

Personalisation has become a core component of digital marketing and the guiding principle behind a range of new products. At insurance giant Aviva, it provided the conceptual foundations of ADA, an algorithmic decision agent that powers omni-channel, hyper-personalised marketing by predicting a customer's "next best action" – the most effective way that a company can meet their individual needs in a specific moment.

Qlik touts 'industry's only' end-to-end data platform after Attunity buy

Qlik is rebranding itself as a cloud-first, software-as-a-service (SaaS) analytics platform following a spate of acquisitions topped by last week's US$560 million purchase of Attunity, which added data integration capabilities to Qlik's self-service business intelligence (BI) product.

UK hospital uses Osso VR headsets to train surgeons

Surgical technology has developed rapidly in recent years, improving patient outcomes but arming doctors with a dizzying array of tools and techniques that many struggle to get to grips with before wielding them in the operating theatre. Research suggests that when graduating from general surgery residency, about 30 percent of trainees were still unable to operate independently.

Deliveroo engineering manager reveals tech behind order tracker

In the six years since Deliveroo was founded, the company has grown from a two-man team in a London flat delivering food from three restaurants into a $2 billion unicorn serving customers in 14 countries by offering a fast and reliable delivery that customers can track on their phone.