Since Apple’s announcement of its iBeacon technology back in 2013 and Google’s release of Eddystone soon after, retailers have been exploring how location-based technology can speak to mobile devices in order to enhance the shopping experience. While there are a few business trialling this technology, it’s still yet to be explored to its full potential, and with the recent success of augmented reality technologies and apps like Pokémon Go, it’s clear consumers are more than ready to embrace highly interactive customer experiences driven by technology.
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