Stories by Shannon Ingrey

​The top 3 commerce marketing tactics of the future

How often have you wondered how you stack up against your commerce marketing colleagues and competitors? You may be proud of what you've accomplished, however you know there could be other things you should be doing to make your commerce marketing program more successful.

​Personalised recommendations give power to small ecommerce marketers

Recommendations based on browse and buying patterns have given ecommerce global giants like Amazon a competitive edge that puts them at the top of the retail chain. Now these marketing tactics deployed by enterprise giants are becoming cost-effective must-haves for even modest-sized ecommerce businesses.