Stories by Jennifer Evans, Parry Ruparelia and Matt Hopgood

Mobile strategy: from maturity model and roadmap to success

According to Forrester, 89 percent of companies have invested in a mobile strategy, but only 40 percent of those companies have defined a mobile road map for the next 12 months. This means the majority of companies do not have a clearly defined approach to how they will invest their money and resources in regard to enterprise mobile strategy.