During the dotcom heyday, companies slapped sites on the Web and waited for traffic to pour in. They counted "eyeballs" and measured their site's "stickiness" as a way to convey the online real estate's value to advertisers. When the Internet bubble burst, "sticky eyeballs" seemed suddenly worthless. Now, as the Web has moved from being a technology pipe to a sales channel, companies need to update their Web measurement strategy with new metrics and analysis tools that can help them analyze customer behavior and improve their site's business success.
Stories by Darwin staff
Best Jobs Overall
If my company doesn't change we don't have to manage change, right?
Q & A An interview with Jeanne Lewis, president of Staples.com, the e-commerce arm of Staples Inc.