Stories by Katherine Noyes

For SEO, links are even more important than you think

It's a rare business today that doesn't take at least some steps to optimize its website for search-engine rankings, but how best to do that remains an open question. A new study published Wednesday suggests that inbound links are even more critical than you may think.

IBM's Watson just landed a new job: helping Macy's shoppers

IBM's Watson may be putting its cognitive muscle to work battling cancer and cybercriminals, but it's no slouch at shopping, either. On Wednesday, retail brand Macy's announced that it's testing out a new mobile service that lets in-store shoppers ask Watson for help.

Dark data? Not if Teradata and Nuix can help it

Big data may promise a world of new insight, but if it can't be analyzed, you can kiss that potential goodbye. Enter Teradata and Nuix, which on Tuesday teamed up to bring so-called "dark data" to light.

Google's AI is learning how to save your life

AlphaGo's uncanny success at the game of Go was taken by many as a death knell for the dominance of the human intellect, but Google researcher David Silver doesn't see it that way.

6 'data' buzzwords you need to understand

Take one major trend spanning the business and technology worlds, add countless vendors and consultants hoping to cash in, and what do you get? A whole lot of buzzwords with unclear definitions.