Stories by James Barron

Flower Power


To take on tough rivals, American Floral Services seizes the mantle of e-business evangelist to retail florists

E-Business Models: Flower Power

What do you get when you combine fragrant purple stock, pink sweetheart roses, yellow daisy spray mums and white mont casino asters with the Internet? The answer is leadership in the US$15 billion-per-year floral industry, says Tom Butler, president and CEO of American Floral Services Inc. (AFS).

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