Stories by Jane Hodges

All Together Now

Sumee Chang, 26, an account executive with an interactive marketing background now managing an advertising campaign for traditional media, remembers the flexibility of her old interactive-only environments. "You could just renegotiate a schedule," she says. "You could say, 'Can we push that launch back a week?'"

Darren Goes Digital

Once upon a time Darren Schillace was a traditional account executive who joined TBWA/Chiat/Day to work on the Infiniti brands. His purview then included offline media, like TV and print advertising. This was back in April, before the agency's so-called digerati led everyone through Reboot Camp and morphed Schillace into a digital ambassador.

Market Place