Sumee Chang, 26, an account executive with an interactive marketing background now managing an advertising campaign for traditional media, remembers the flexibility of her old interactive-only environments. "You could just renegotiate a schedule," she says. "You could say, 'Can we push that launch back a week?'"
- Free Whitepaper! Learn how IT is evolving from producer to enabler, and fostering collaboration around analytics.
- Free Whitepaper! Learn how to create an analytics environment that is governed, scalable and self-serve.
- Free Whitepaper! The 5 criteria to help you select the right analytics platform for your organization.