Stories by Roger Greene

Guest column: Unified messaging: The cure for message overload?

Unified messaging is no panacea. Trying to solve a messaging overload problem by making it easier for people to send and receive messages is like trying to solve traffic problems by building more roads. When cities build more roads, more people use them and they quickly get just as congested as before. With unified messaging, instead of people spending less time managing their messages, everybody will end up sending even more messages and the ultimate problem -- not enough time to read and respond to all these messages -- will get worse.