If you don't know it yet, your marketing department will be telling you about it shortly. To get visitors to come to your site via search engine results (SERPs), you need to rank in the top 20 -- if not the top 10 -- for searches on specific keywords/phrases that your firm is targeting. If your Web site isn't appearing in the top 10, the chances of someone clicking on your listing drops exponentially for each subsequent page.
Stories by Alan K'necht
Blame it on the economic slow-down or the fact that businesses are finally waking up to the realities of the global economy, but there is a growing demand for multilingual and globally functional technology products. This translates into increased demand for multilingual software manuals, globally user-friendly interfaces and globally functional Web sites.