In the past several years, there has been a growing interest in forging greater alignment between IT departments and the larger organizations in which IT exists. Some authors have attributed this to the collapse of the dotcom bubble, which caused disillusionment and confusion regarding the promise of technology, and the re-evaluation of technology-intensive efforts. Some have noted that, in an environment where the question "Does IT matter?" generates so much debate, tying IT closely to the rest of the business is a matter of survival. Others suggest that technology provides companies with significant competitive advantage and therefore needs to be close to the business.