IT does matter, just needs to morph

Kicking up the debate on the future of IT another notch is Nicholas Carr’s sure-to-be-controversial contention in this month’s Harvard Business Review that the pervasiveness of IT will soon make it strategically irrelevant. Summing up his position is the article’s headline: “IT Doesn’t Matter”.

Bam! Now there’s a stance sure to stir up some conversation around the data banks.

On the one hand, the very pervasiveness of IT, coupled with two other trends — the increasingly technically literate population, and the rising integration of computer technology into everything from cars to clothes dryers to clothing — severely diminishes the mystique that has always surrounded IT.

The idea is that IT has become as ordinary, albeit as key, as the less glamorous accounting or manufacturing departments. You can’t run a company without them, but they’re nothing to get excited about. Everyone has these departments, and they pretty much do the same things. Carr reasons, then, that these departments have lost whatever competitive or strategic edge they might have once provided. Carr is right when he says everyone will eventually line up to use that next advance in technology, creating a level playing field. For him, it’s enough that IT filters, adapts and manages these evolutions.

But technology has the potential to succeed in permeating almost every aspect of our lives and the products we use. Some might say that creating all that new stuff won’t be IT’s job. The R&D, manufacturing and design groups will be responsible for weaving technology advances into consumer goods. The question, then, for IT is: what role will we play?

IT has more to offer than mere supervision. It could become a combination of tech adviser and testing lab for many of these products. Or it could morph away from building pure technology systems that run a business and toward building technology into the services and products the business sells. You can’t get more aligned with business goals than that!