The challenges of UX and crowdsourced testing
- 17 August, 2015 12:58
The testing landscape is changing. In a recent forum that brought together software quality CIOs, CDOs and IT professionals, the salient point that came across was that the customer experience based testing is becoming the norm. It is vital in determining usability, and geography is an important factor in doing customer experience testing the right way.
With the growth of the cloud putting significant pressure on organisations to become faster, more innovative, and attention focused, there is major need to enhance the customer experience testing process.
However there are challenges and issues facing Australian corporates choosing to embrace cloud testing. First, there is the time involved in getting customers together to test products and the associated costs; plus the need to ensure data received from customers is tangible and appropriate for enhancing the process.
The positive is, accelerated engagement in software testing actually means lower costs up front and better usability for customers.
According to Australian digital testing company Bugwolf, cloud testing accelerates product release cycles while reducing the cost of customer experience testing by up to 50%.
This creates brand loyalty, better word of mouth and more profit in the long run.
Bugwolf’s CEO, Ash Conway believes there is huge value in being an Australian business offering an Australian service. Companies operating in the same region as their customers are better able to deliver an efficient customer experience and tailored, on hand support.
Bugwolf has also seen an added benefit from user experience testing; most notably the improvement in quality, cost and agility that’s enabling QA to engage in defining enterprise portfolio strategies, in addition to engaging on QA activities.
As the cloud delivery model becomes mainstream for IT infrastructure; and more CIOs are moving workloads to public providers, it’s time to consider the same for testing.
Ashley Howden is the CEO of software quality and risk mitigation specialist KJR.