Cordys enters Australia with eye on mining, superannuation
- 16 July, 2012 14:25
Cordys opened its first Australian office in Melbourne, the business process specialist said. The company appointed Steve Thomas to direct Australia-New Zealand operations.
Cordys enters the Australian market with CSC and Fujitsu as major partners. The company is also working with Aptus, a cloud and ICT provider in Brisbane, it said. Cordys has plans to add more local partners, Thomas told Computerworld Australia.
In Australia, Cordys is focusing on mining, superannuation, finance and government, Thomas said. The company hopes to help these sectors coordinate a complex array of data streams and processes, he said. Mining in particular “has tended to be fairly siloed,” and consolidation has further complicated processes in the industry, Thomas said. Increasing use of operator-free equipment has created new data coordination challenges for the industry, he said.
Cordys founder Jan Baan told us that the company detected an opportunity in Australia not present elsewhere in the Asia-Pacific region.
Australia “has a willingness to take more [risks] and an eagerness for the new stuff,” said Baan, who in 1978 founded The Baan Company, the No. 2 leader on ERP. It’s part of a “Western mentality” not found in Singapore, Japan or Korea, he said. Australians are “easy to accept” new ideas and have a “down to earth mentality,” he said.
“There’s some huge potential markets” in Southeast Asia, but Cordys views Australia as “an actual, addressable and consistent market,” Thomas said.
Helping businesses address the trend toward Bring Your Own Device is one goal of the Cordys platform, Baan said. Many businesses have organised their processes and data into stovepipes, making it difficult to move to BYOD, he said.
In such a siloed approach, “for every different type of activity you have to have a different type of app on your phone,” Thomas said. Cordys provides a backend that deals with the source of information, “and we deliver to you in a generally consumable format.”
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