Mobile Embrace signs ad deal with Ten

Mobile Embrace (ASX:MBE) has forged its second alliance this week, arranging to become Ten Network's (ASX:TEN) mobile advertising partner

Mobile services company Mobile Embrace (ASX:MBE) has signed on to become the mobile advertising partner for Ten Network (ASX:TEN).

Mobile Embrace on Thursday announced a deal to provide mobile ad serving platform Mpression, to the broadcaster. The deal covers Ten's mobile assets across platforms including Android and iOS.

Mobile Embrace will also act as Network Ten's exclusive third-party sales agent and preferred partner for mobile advertising production. Revenue will be generated from media and ad-serving.

Word of the partnership comes days after Mobile Embrace announced a separate partnership deal with Australia-based Modapt.

Through this deal, Mobile Embrace will be entitled to sell the Modapt platform, which allows businesses to optimise their websites for mobile browsing, in the Australian market.

Mobile Embrace licenses the Mpression ad-serving technology under its licensing partnership for the Australian and New Zealand markets with the UK's Mobile Interactive Group.

MBE shares stayed flat on Thursday at $0.018. TEN declined 2.78 per cent to $0.875.

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