Australian PC market experiences record high
- 03 August, 1999 12:01
Whoever said the PC was dead was dreaming -- IDC reports record shipments for the second quarter in the Australian market.
In total, 537,088 PCs were shipped, with Compaq retaining the number one spot followed closely by Dell, Hewlett-Packard and Gateway. The last three all experienced in excess of 50 per cent growth over figures for the same period last year.
IBM recorded its biggest quarter for PC shipments ever.
IDC Australia analysts Rupinder Toor and Logan Ringland attributed this strong growth to several key factors including price reductions inspired by serious competition between chip makers AMD and Intel.
Creative bundling by both vendors and channel players, such as Chameleon PC, easy finance that requires no deposit and interest-free deals also encouraged the uptake of PCs in Australia, suggested the report.
Additionally, a spike in small business purchasing in an attempt to alleviate a feared stall on sales because of Y2K issues drove the PC market in the second quarter.
Small businesses are also in pursuit of the e-dollar, which has resulted in this substantial business sector investing in long-term infrastructure.
Strong performances by non-branded PCs meant they contributed an unusually high number of sales to the overall figures.
Finally, seasonal factors suggesting that PC sales are traditionally strong at the end of the financial year and an overall healthy Australian economy underpinned an environment that facilitated exceptionally strong PC sales.